BOCOG's general goal is to host high-level Olympic Games and high-level Olympics with distinguishing features, to realize the strategic concepts of "New Beijing, Great Olympics" and to leave a unique legacy for China and world sports.

Distinguishing Features

The features refer to Chinese style, cultural splendour, contemporary spirits and mass participation .The Beijing Olympic Games will be a perfect occasion to fully display China's 5,000-year history and its resplendent culture, a grand ceremony that will gather athletes from all over the world and present diverse and brilliant cultures. The Beijing Olympic Games will fully express the common aspiration of the Chinese people to jointly seek peace, development and common progress together with the peoples of the world, and it will highlight the fact that the 1.3 billion Chinese people of 56 ethnic groups, along with 50 million overseas Chinese, are all most enthusiastic participants in the Beijing Olympic Games.

High-level

-- High-level sporting venues, facilities and competition organizations;

-- high-level opening ceremonies and cultural events;

-- high-level media services and favourable press commentary;

-- high-level security work;

-- high-level volunteers and services;

-- high-level transportation and logistics;

-- high-level urban civility and friendliness; and

-- high-level performances by athletes from around the world.

Source: http://en.beijing2008.cn/bocog/concepts/index.shtml